This overall average is helpful for anyone who wants to calculate gross revenues by simply looking at the numbers on Spotify itself.
We’re working with a very large sample that has aggregated all streams and revenue against both subscription and ad supported revenues for a single per stream average. In other words Spotify is paying out about $3,300 – $3,500 per million plays. The Spotify per stream rate has stabilized moving up just slightly to. This is the first time we have not seen the Spotify per stream rate drop since the service launched a decade ago. Over 50% of all music streams generate less than 7% of revenue. The biggest takeaway by far is that YouTube’s Content ID, shows a whopping 51% of all streams generate only 6.4% of revenue. The drop in overall revenues in the Top 5 and Top 10 are the result of YouTube’s Content ID pulling down the overall revenues / per stream. The Top 5 account for over 83% of all streaming dollars (down from 88% last year). The Top 10 streamers account for over 93% of all music streaming revenues (down from 97% last year). We’ve extended to the top 30 streamers which represent 99.87% of all streaming dollars. We are keeping a simplified chart again this year. Pro Tip: Remember to adjust for inflation! Head on over to the RIAA US sales database to check out the numbers. Streaming in all configurations now accounts for 64% of all recorded music revenues.
Streaming is now a fully mature format, and it is also the number one source of revenue for recorded music. This data set is isolated to the calendar year 2019 and represents a mid-sized indie label with an approximately 350+ album catalog now generating over 1.5b streams annually.
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